How to make your holiday let stand out from the crowd

With the holiday market booming once again, what if you could turn it into a profitable business?

Bookings for domestic holiday lets are up 35% since pre-pandemic levels and 85% of current holiday homeowners say bookings are expected to keep up for the next five years at least.

Some of the most popular places for holiday homes include Cyprus, Spain, and Greece but after you select your destination, you need to think about how you’re going to overtake your competition. Here’s how to make the most of your holiday let so it stands out from the crowd:

Keep it neutral

A good way to maintain a steady stream of customers is to keep your interior stylish but following a neutral colour palette. A lot of different people are going to book your holiday home and not all of them are going to have the same tastes. By keeping it neutral with general artwork and minimal accessorising, you can cater to a wider range of tastes.

Keep outside spaces neat

Not much is as off-putting as an unkempt front garden or overgrown backyard. Keeping these outside spaces neat shows that you care about the appearance of your holiday home and the comfort of your customers. It may also be a deal-breaker for holidaymakers with children or pets if you decide to allow them.

Provide tempting extras

Many holiday homes have gorgeous backdrops and interiors, so landlords have been looking for more inventive methods to entice guests to pick their homes over the competition. Providing lovely extras like welcome baskets full of locally sourced goodies or essential freebies can really make you stand out.

Use high-quality photos in your marketing strategy

To attract potential guests from the off, you need to make a great first impression. Your competition will be using high-quality photos of their property looking its best and you need to be the same. If your property is abroad, customers will likely make their decision based on these photos alone so it’s worth making sure that they’re high-quality.

Highlight the unique features of your property

You need to advertise clearly what your holiday home has that others don’t. This could be anything from a private beach or hot tub to simple features such as adding Wi-Fi or a dishwasher. The more luxurious and expensive features will give your property an edge over the competition.

Keep maintenance up over slow seasons

Just like most other businesses, there are slow seasons for holiday homes but just because your property isn’t being rented doesn’t mean you stop maintenance. A robust landlord insurance policy may cover any extensive unoccupied periods so you can keep your property in good shape for the next season to start.